Baseball Cap Turns Fifty
Golfers wear them and so do Brownies. Every Hollywood director since Steven
Spielberg did ‘Jaws’ considers it part of their work wardrobe. It’s a US
import which has become an integral part of British society. And this year it
has a special birthday. The baseball cap is fifty.
Up until 1954, it was up to individual baseball players to choose a hat to
keep the sun out their eyes. Some went for straw boaters, others preferred
jockey caps. There was no consistency amongst players, let alone teams. So, in
1954, a hat company called New Era came up with the standard issue cap known
as the ‘59Fifty’. This brought uniformity to the game and fifty years on, it’s
still the official cap of Major League Baseball.
In the late 70s and early 80s the American public became interested in wearing
the caps worn by their favourite team and the big names in the game. The trend
took hold and the baseball cap eventually made its way into every part of
American society, including Hollywood and most importantly, the music scene.
In 1994, New York film maker Spike Lee asked the cap manufacturers to make him
a fitted Yankees cap in 'unofficial' colours. At first they thought it was a
strange request – who’d want a cap that's not identical to the Pros? But Spike
got what he wanted, people noticed, and demand for hats like his took off
making Spike Lee the founder of the fitted fashion cap.
Ian Spencer of UK based cap specialists, Capitate.co.uk said “The baseball cap
made its way to the UK a while ago, but the last 4 years has seen
extraordinary growth, largely due to the increasing number of homes with
satellite TV. Through MTV, artists like Limp Bizkit’s Fred Durst helped
introduce the UK to the New York Yankees cap. This was around the time when
the British public were keen to show their solidarity with New York after the
Baseball caps continue to grow in popularity and the music industry retains
its influence over what’s hot. Usher is currently doing his bit for the
Atlanta Braves while Britney fly’s the flag for the Birmingham Barons. Hats
off to the baseball cap.
Ian Spencer is the Managing Director of
www.Capitate.co.uk and is the UK specialist in authentic baseball
caps and trucker hats. Ian grew up in Canada, spent a number of years in the
US, and now lives and works in Scotland.
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